Bradley Yearwood

Strategic

Problem Solver

Value Creator

Specialising in...

Negotiation

Scenario planning & Data Analysis

P&L Management & Commercial Strategy

Coaching, Training & Public Speaking

Category Insights & Business Development

Organizational Agility & Stakeholder Management

Project Management

New Systems Intergration

With over a decade of FMCG experience, I specialize in transforming underperforming accounts, driving new business growth, and building long-term strategic partnerships.

Leveraging strengths in negotiation, data-driven decision-making, and P&L management, I deliver measurable impact across various sectors and channels.

Known for my results-oriented approach, I bring a track record of delivering revenue growth and achieving cost efficiencies.

I’m passionate about creating value and solving complex problems while fostering a culture of growth and continuous improvement in teams and partnerships.

Upfield (April 2023 – Present)

Key Account Manager – Discounter Channel, Co-op & Private Label

Spearheaded the expansion into the wider discounter channel, securing new customer accounts and delivering 33% growth.
Led the private label business segment, winning our 1st PL tenders.
Rectified trade spend discrepancies, and negotiated more conditional terms resulting in improved financial accuracy and efficiency.
Streamlined residual stock processes, enhancing operational efficiency across the supply chain.
Served as the UK Engagement Lead, fostering strong internal communications and collaboration.
Acted as the main onboarding buddy for new hires, ensuring smooth integration and effective training.
Played a pivotal role in the promo systems project, contributing to the development, testing, integration, and training phases to ensure successful implementation across the organisation.

Gu Desserts (Jan 2022 – March 2023)

National Account Manager – High Street, Discounters, Wholesale & OOH

Led the development and execution of Gü’s strategy across Discounters and Out of Home channels, driving significant market penetration and sales growth.
Successfully renegotiated trading terms with some significant distribution gains.
Balanced time effectively between managing existing accounts and pursuing new business opportunities, contributing to overall business expansion.
Pioneered a new frozen supply chain and single-serving format unlocking new business with Bidfoods and enhancing product accessibility for consumers

Johnson & Johnson (March 2020 – Oct 2021)

National Account Manager – Boots (Facial skincare & Medicated hair)

Full P&L responsibility across multiple brands in the skincare category.
Negotiated and delivered customer JBP and NPD listings.
Successfully launched the biggest product for J&J in 2021 as a 1st to market exclusive.

Kettle Foods (Oct 2017 – March 2020)

National Account Manager – Convenience & Foodservice

Accurately forecasted volume, sales, and profit by month.
Won 3 tenders while implementing a cost price increase simultaneously.

Business Development Executive – OOH

Delivered new incremental business with strategic customers.

Mars Wrigley (Nov 2015 – Oct 2017)

Regional Account Manager – Foodservice

Grew sales and managed trade spend while reviving dormant accounts.

Field Sales Executive

Delivered 5% growth across the grocery panel, valued at £1.08m RSV.

Britvic Soft Drinks (Sept 2014 – Nov 2015)

London Business Executive